flagship store
Nokia’s New York flagship store closes today
Imagine our luck: we just happened to stroll into Nokia’s New York flagship store today on 57th between 5th and Madison Avenue, only to discover that it was practically torn down and set to close permanently today, a move that Nokia announced late last year . A representative approached us as soon as we entered and said, “the only phones we have are from this point forward; there’s nothing else in the store.” Interestingly, a call over to Nokia’s other North American flagship in Chicago confirmed that it isn’t closing today and no date has been set (at least, not a date that anyone is talking about) — so there’s one more outpost in the States if you want to get your Nokia on one last time.
Nokia confirms New York and Chicago flagship stores are closing in early 2010
No surprises here, but Nokia has confirmed a Nokia Experts report today that the company will be shutting down its North American flagship stores in New York and Chicago, leaning on big boxes and carriers to handle the in-store experiences going forward. Considering the fractional market presence Nokia has in the States compared to the UK — where it’s closing its Regent Street location — the move comes as no shock, but it’s still a shame to see these really attractive, high-tech hero locations close down. The way we saw it, these stores were never about sales; they were about exposing Nokia to the public and vice versa in a cool, hip environment, and regardless of how you feel about the company’s handsets, they’d effectively accomplished that with the flagship strategy.
Nokia shuttering London flagship store
We’re not sure exactly what this means for the rest of the world’s nine Nokia flagship stores, but it’s been announced that Nokia will be pulling out of its prominent Regent Street location in London as it apparently prepares for a retail revamp going into early 2010. Weak foot traffic is cited as the main reason for the closure, and if Nokia can’t generate sales in the heart of one of its strongholds — Western Europe — we can’t imagine that this bodes well for the other flagships either, all of which were designed and built around a high-tech, pricey theme (the Regent Street store alone was rumored to run Nokia a cool ?4 million, about $6.5 million, to open) that likely drags on the company’s bottom line quarter after quarter. Then again, we’d assumed that these stores were built to foster mindshare, not necessarily to contribute euro day in and day out — but this is probably why we’re not executives at a major phone manufacturer
