Carol Bartz and Olli-Pekka Kallasvuo, CEOs of Yahoo! and Nokia, respectively, are on stage right now announcing a “strategic relationship” between the two companies on some of their core services. Nokia will be using Yahoo to power its Ovi email and IM services, while Yahoo will be using Nokia / NAVTEQ’s competencies for its mapping and navigation services. Both companies see it as a way to grow their respective userbases, with Yahoo hoping to grab onto the 9 million Ovi users out there, while Nokia hopes that Yahoo could provide it a bit of a USA mojo.
Microsoft already uses NAVTEQ maps in its products, and now it’s going to start helping to make ‘em better: the two companies have agreed to work together on new ways to collect, create, and store 3D map data and visuals. The basic idea seems to be for Microsoft to help NAVTEQ create better 3D mapping tools in return for supplying the data for Bing Maps, but NAVTEQ says whatever improvements are made will be rolled out to all its clients, so this should pretty much benefit everyone. P.S.- This is a pretty wonky note, but remember that NAVTEQ is wholly owned by Nokia (although it operates independently) so this is technically the second Microsoft / Nokia alliance announced in the past four months.