Nokia confirms New York and Chicago flagship stores are closing in early 2010
No surprises here, but Nokia has confirmed a Nokia Experts report today that the company will be shutting down its North American flagship stores in New York and Chicago, leaning on big boxes and carriers to handle the in-store experiences going forward. Considering the fractional market presence Nokia has in the States compared to the UK — where it’s closing its Regent Street location — the move comes as no shock, but it’s still a shame to see these really attractive, high-tech hero locations close down. The way we saw it, these stores were never about sales; they were about exposing Nokia to the public and vice versa in a cool, hip environment, and regardless of how you feel about the company’s handsets, they’d effectively accomplished that with the flagship strategy.
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