Schmidt: Google acquired AdMob mobile advertising will increase the strength of
Google CEO Eric Schmidt (Eric Schmidt) Wednesday in an interview outside the company headquarters, said that Google’s acquisition of mobile advertising company AdMob will see the Google’s strength in the mobile advertising industry can be greatly improved.
Google announced Monday, will be 750 million U.S. dollars acquisition of AdMob, transactions to cover the stock form. Schmidt expressed: “AdMob in smart mobile applications to run ads on the profitability of the strongest, so the acquisition AdMob, Google’s search business is in fact an important component of profitability strategy.”
Leading U.S. market research firm IDC analyst(Karsten Weide), said after the acquisition of AdMob, Google will become the largest U.S. mobile advertising company, its market share will be increased from 30% to 40%. Schmidt said that the use of AdMob technology, Google in the future will be different from mobile platforms (such as Apple iPhone, Google Android, etc.) the user to run various types of advertising, these ads will appear in smart phones among the various types of applications, the business types include games, personal finance tools and music software, and so on.
Mobile applications ad
Schmidt said: “Apple’s iPhone smart phone has been able to achieve great market success, the key factor is to provide users with a large number of applications, many of which can be free of charge. And we have developed Android mobile phone platform, and received a large number of the support of partners, so I firmly believe that, Android will become a very important mobile phone platform. ”
Apple iPhone application store is currently provided by the number of applications for more than 10 million lines, Android application, the number has more than 12,000 models. Largest U.S. mobile operator Verizon Wireless last week’s sale, called Droid smart phones, the product manufactured by Motorola, use the Google Android platform.
AdMob mainly in the smart phone applications, advertising, delivery usually takes the form of banner ads, and appear in the top or bottom of the phone screen, but also sites in the cell phone service to run the ad.
U.S. market research firm Gartner previously published statistics show that during the second quarter of this year, although the total global handset shipments fell 6.1%, but sales of smart phones grew by 27%.
Mobile advertising revenue growth
Schmidt Wednesday said: “Google mobile advertising revenue growth has exceeded our revenue growth rate of conventional. Is every indication that the mobile advertising industry’s market growth potential is enormous.”
Schmidt also said that for the scale of such enterprises, such as AdMob acquisition activities will become common practice, that is Google in the future a similar monthly possible acquisitions, “now truly worthy of Google’s acquisition of small businesses is not much We are a small start-up companies with a large number of contacts, the purpose is to maintain Google’s long-term development. In addition, our future will increase the total staff. “
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